That’s Pretty Bold

LifeLock is a company that offers identity theft and protection services. To prove a point, the CEO lists his social security number on the home page of their website (and in their radio commercials etc..) WOW. With so many people concerned with identity theft, that is a great way to prove your identity protection product works.

My name is Todd Davis
This is my social security number 457-55-5462

“I’m Todd Davis, CEO of LifeLock. Yes, that really is my social security number. No I’m not crazy. I’m just sure our system works. Just like we have with mine, LifeLock will make your personal information useless to a criminal. And it’s GUARANTEED.”
Here at LifeLock, We Guarantee Your Good Name.
No one else does because no one else can.

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