Todd’s Blog

Internet Marketing (and some other stuff)

Todd’s Blog header image 2

Proven Ad Copy Guaranteed To Bring Remarkable Results

June 12th, 2007 · 1 Comment

How many persuasive words did I use in the title of this post? Read below to find out which English words are the most persuasive…

Advertising legend David Ogilvy, lists the following words in his book, “Confessions of An Advertising Man,” as the most persuasive words:

suddenly
now
announcing
introducing
improvement
amazing
sensational
remarkable
revolutionary
startling
miracle
magic
offer
quick
easy
wanted
challenge
compare
bargain
hurry

Psychologists at Yale University list the following words as most persuasive:

discovery
guarantee
love
new
results
save
easy
health
money
proven
safety
you

Did you like this? If so, get FREE blog updates by email!

Tags: Advertising · Copywriting · David Ogilvy · English · Language · Yale

1 response so far ↓

Leave a Comment