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Product Placement in Guitar Hero

April 9th, 2007 · No Comments

I just got introduced to Guitar Hero, and it is the funnest thing I have played in a long time! I’m usually not into video games, but this one is really fun - especially if you are not the video game type. You get to stand up, hold a toy guitar, and play along with songs on the screen. You don’t need to know a thing about playing the guitar to feel like a rock star!

There are lots of subtle product placements from Guitar Center, Fender, Gibson, and others. It is actually hard to tell which ones were paid for and which were not. Either way, I think this game will get a lof of people thinking about playing a real guitar - and that’s good news for people like Guitar Center who are featured in the game! This video below shows a couple of guys playing the game…

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Tags: Advertising · Business · Guitar Hero · Music

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