Wow this is exciting. There’s a write-up on it over at Revenews too. It’s currently in beta (of course). Here is the Google blurb on it…
Increase your advertising reach while paying only for actions that you define. First, you’ll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product. Then you’ll set the amount that you’re willing to pay when this action is completed. Finally, you’ll install conversion tracking code on your website so that we can verify when an action has been completed.
Once you’ve completed these steps, publishers in the Google content network can choose to place your ads on their website. You’ll only pay when a user clicks on your ad, visits your site, and completes your desired action.
Pay-per-action ads complement your current campaigns by providing a new pricing model that extends your reach and allows you to pay only when a defined action is completed on your site. This beta feature is currently available to AdWords advertisers in the United States on a limited basis as part of our beta test.
My head is spinning thinking about how big this could get and how much more money Google stands to make. $$$ This has kind of been expected, but the actual arrival of Google “PPA” should really shake things up in the Affiliate Marketing industry. Any thoughts on this?
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1 Advertisers That Will Like Google Pay-Per-Action // Mar 25, 2007 at 9:21 am
[...] was thinking about Google Pay-Per-Action, specifically about which advertisers might really like it. Many Google advertisers already know [...]
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