Google has lost the battle for the “Gmail” trademark in Europe. A long story short: a German entrepreneur who owns Gmail.de beat Google for rights to the name.
Giersch, who has held his trademark for six years, has been fighting this battle since Google launched its email service in 2004. The German entrepreneur founded a same-day mail delivery service called GMail designed to offer a swifter alternative to the Deutsche Post.
Last year, a district court in Hamburg already handed Giersch victories at both the preliminary and final stages of the litigation and Google was ordered to remove all Gmail references from its German service.
After the ruling, Giersch also announced lawsuits to defend more recent registrations of the trademark in Switzerland, Norway and Monaco.
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