The WSJ reports that DoubleClick might sell to Microsoft…or?
Online advertising firm DoubleClick Inc. is exploring a sale, and is already in active talks with Microsoft Corp., among other potential suitors, according to people familiar with the matter.
The New York-based company is using investment bank Morgan Stanley to help sound out its options, these people said, including a possible stock-market listing. The company is majority-owned by San Francisco private-equity firm Hellman & Friedman, which since purchasing DoubleClick in 2005 for approximately $1.1 billion, has sold off a number of divisions and reshaped the business. Hellman is seeking at least $2 billion for DoubleClick, said one person briefed on …
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