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Continued Strong Growth Predicted For Online Advertising

September 23rd, 2007 · No Comments

A recent Financial Times article points out that online advertising is expected to grow strongly, even if a U.S. economic downturn is negative for the advertising industry as a whole. Interesting from the FT article was this fact:

Online is the fastest-growing advertising sector, and could reach over $20bn this year, just over 7 per cent of the total $285bn US advertising market.

What’s surprising to me is that online advertising has not even broke into the double-digits as a percentage of the US advertising market. The next several years should be fun. :)

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Tags: Advertising · Business · Economics · Economy · FT.com · Financial Times · Internet · Marketing · Online · Online Advertising · Statistics · Websites

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