Advertisers That Will Like Google Pay-Per-Action

I was thinking about Google Pay-Per-Action, specifically about which advertisers might really like it. Many Google advertisers already know what ther cost-per-action is - so in a sense they are already paying-per-action. Yet, a lot of advertisers have had a hard time making the content network “work” form them (achieve their ROI goals) - or have trouble gaining any traction on certain keywords etc..

Some of these advertisers might end up paying an average of $70 per action in the Google content network - when their ROI target was $25, for example. Pay-Per-Action will allow these advertisers to set their $25 ROI goal and be done with it. Chances are there will be a lot of savvy publishers/affiliates who can “make it happen” at that CPA…and if that is the case the advertiser will really like this “paying-per-action” stuff. That is a good thing for the affiliate marketing industry.

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