As they say, “better late than never”! On February 5th, Yahoo Search Marketing will finally begin to rank ads by quality in addition to keyword bid price. Now ad relevancy and click through rate will be of prime importance - not just bid price. It’s not clear to me yet how important landing page content [...]

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I visited Southwest.com today and got a big surprise…they finally changed their website! It is not perfect, but a big step in the right direction. The look, feel, and navigation is all improved…it doesn’t feel so “1999″ anymore. The flight booking engine is still a little clumsy, but I applaud them for finally switching things [...]

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2007 promises to be another huge year for Internet marketing and online advertising…but the rules are changing…and competition is increasing. Are you prepared? Seth points out an intriguing Swedish maxim: There is no bad weather, just bad clothing.
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Google AdSense recently updated their AdSense program policies, and really tightened up the rules for publishers - especially with regard to competitive advertisements. If you run AdSense on your website, you might want to take a close look at the revised policy and be sure you are not breaking any rules.
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This data was just released by RankStat…
The 10 most used word phrases in search engines on the web are:
1. Two word phrases 28.38 percent
2. Three word phrases 27.15 percent
3. Four word phrases 16.42 percent
4. One word phrase 13.48 percent
5. Five word phrases 8.03 percent
6. Six word phrases 3.67 percent
7. Seven word phrases 1.63 percent
8. Eight [...]

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I’m sure Microsoft was hoping the release of their new version of Internet Explorer would give their Live.com search engine a boost…but it looks like it didn’t. The comScore December search engine rankings just came out, and Microsoft shows a decline. You can read more detailed analysis at Search Engine Land.
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On Saturday I will be heading out to Las Vegas for the Affiliate Summit conference. The conference does not officially start until Sunday, but I wanted to get there early and join the large group who will be at the Affiliate Dinner Saturday night. If you will be at the Summit, I look forward to [...]

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For the last few years I have really believed that every business needs a blog…yet until 2006 my own business was merely a part time endeavor. Now that I’m working full-time on my biz, I’ve decided I better start blogging or be a hypocrite!
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